#OOTD

(Pro-bono)

Brief: Help Goonj reach out to the youth and inspire them to part with their surplus materials, that can be repurposed to help people in rural areas.

Insight: Fast Fashion has got youngsters buying and dumping clothes exponentially, all for the gram. This creates a lot of waste, which could be repurposed by Goonj.

Idea: To make them aware of their actions, and how they can make a difference, we put a spin on the popular #OOTD. And make it Outfit Of The Donor.

Credits:

Copywriter: Ramanujam Narasimhan

Art Director: Sajan Mahamuni