Updated: Dec 15, 2021
(Pro-bono)
Brief: Help Goonj reach out to the youth and inspire them to part with their surplus materials, that can be repurposed to help people in rural areas.
Insight: Fast Fashion has got youngsters buying and dumping clothes exponentially, all for the gram. This creates a lot of waste, which could be repurposed by Goonj.
Idea: To make them aware of their actions, and how they can make a difference, we put a spin on the popular #OOTD. And make it Outfit Of The Donor.
Credits:
Copywriter: Ramanujam Narasimhan
Art Director: Sajan Mahamuni