#PaisonKoRokoMat

Brief: Present IDFC Debt Fund as a better alternative to traditional Fixed Deposits.

Idea: Get through savings mentality and win over the FD market, by asking people to not be stuck in the past.

Execution: Film

Title: #Reporter

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MVO: Yeh hain Satyawan Naggerjee.

(We open on a 40-year-old man wearing a suit)

MVO: Imaandaar patrakaar.

(We zoom into his grumpy face)

MVO: Aur ground reporting ke betaaj baadshah.

(We cut to him standing with his camera guy, holding his mic in his hand)

MVO: Sansani kahi bhi ho, ye dhoondh latey hain.

Satyawan: Toh bataiye aapko kaisa mehsus hora hai

(We cut to show him running around and shoving his mic in people’s faces)

MVO: Satyawan ji ko phir sting operation karne ka mauka mila.

Satyawan: Toh bataiye aapko kaisa mehsus hora hai

(We cut to him revealing his secret mic and shoving it in the guy’s face)

MVO: Phir celebrity interviews.

Satyawan: Toh bataiye aapko kaisa mehsus hora hai

(We cut to him getting up from his couch and pouncing on the celebrity’s face with his mic)

MVO: Aur phir news hour debates.

Satyawan: Toh bataiye aapko kaisa mehsus hora hai

(We cut to him walking around with his mic in the studio and approaching the panelists)

MVO: Magar fail ho gaye.

MVO: Jisse ye prove hota hai ki agar aap life me fixed rahenge, to kabhi aage nahi badhenge.

MVO: Isi liye invest karein IDFC Debt Fund mein.

MVO: Ye de suraksha, tax benefits aur badhiya returns.

MVO: Kyun, Naggerjee?

IDFC Mutual Fund. #PaisonKoRokoMat (logo)