#FanCard

Brief: Smartly leverage the association with IPL 2021, to promote the Kotak MyTeam Debit and Credit Cards.

Insight: IPL fans love showing their support for their teams through merchandise (jerseys, badges, etc.)

Idea: So, we positioned the Kotak MyTeam Cards as FanCards. And gave them one more reason to show off their fanhood.

https://video.wixstatic.com/video/2e889a_a7247385733140feabe63a7ecc88d4eb/1080p/mp4/file.mp4

Outdoor

SM stories / YouTube pre-rolls

https://video.wixstatic.com/video/2e889a_485426223f8d4adf85eae0e2b70d8ba2/1080p/mp4/file.mp4

https://video.wixstatic.com/video/2e889a_2430ff0603a849178d0b3c20f683699e/1080p/mp4/file.mp4

https://video.wixstatic.com/video/2e889a_460a10922baf4db18b08e31c7f9a79c4/1080p/mp4/file.mp4

Credits:

Chief Creative Officer: D. Ramakrishna

Copywriters: Prem Nath, Nandan Krishnaswamy, Ramanujam Narasimhan

Art Director: Kiran Waval

Account Executives: Ashish Shah, Shaun Pereira